We are almost towards the end of 2020. And even after the conditions, we are facing tough times, there hasn't been a huge difference in work for digital marketers. Here w shall take a look at the 2020 Digital Marketing Strategy to Build Your Business that you can try and see the way it works for you.
1. Artificial Intelligence:
Several people have clearly understood the extreme dominance of Artificial Intelligence in their marketing strategy. This can be considered as the core of each business industry and is here to stay for years to come. A lot of jobs are also been taken over by AI. The specific reason for this is the in-depth consumer analysis it can study. It provides the business with clarity on search patterns, consumer behavior, and the services and products at a specific time.
2. Programmatic Advertising:
Now this means the use of AI for automating ad purchases so that one can target a specific audience. For instance, bidding in real-time can be considered programmatic buying. This automation remains fast and efficient. Therefore it means that there are high conversion and low costs linked with client acquisition.
This is one strategy that will stay for years and be an efficient part of digital marketing this year. Most of the customers like chatbot interactions as they can get a response at any time of the day. They can provide prompt answers and recall the complete buying history with accuracy. Then again different from human interaction, there is no patience loss at any time. Virtual assistants like these can meet the expectations of the customers and automates the repetitive task. This means that one will be able to focus on several other vital tasks.
4. Conversational Marketing:
One thing that needs to be observed with the popularity of Chatbots is that modern marketing has to be conversational for sure. People need it and hence brands are offering it. More than eighty percent of the clients look for an instant answer when they have a question in mind. Conversational Marketing can offer just that. The main objective of this strategy is to enhance the user experience with a feedback-driven model. It encourages greater loyalty and engagement.
5. Video Marketing:
Now, this is a crucial trend that we see today. It is great for being a part of marketing and will be there for another 10 years. Did you know that if you have a website with the video you will be 50 times likely for driving organic search results when we compare it with text? Why? Videos are compelling and Google also pushes such pages on higher rankings.
Apart from some of the important ones we mentioned above, you can also try and include influencer marketing for gaining a higher reach. It can help in amplifying the message of your brand to a large market. And these are some of the vital ones that you shouldn't ignore in the coming years.