Have you observed the way the Facebook engagement of your page has been going down the spiral? Well, there is no need for you to get panicked. Although some of the recent changes that we have seen on the Facebook Algorithm have some of the digital marketers sweat, honesty this isn't that scary.
In summary, Facebook wants us to rethink the way one can earn comments, shares, and likes on the post. Here are the top 5 ways to increase engagement:
1. Native Videos Need To Be Posted Directly On Facebook:
Rather than posting the comment on other platforms, try posting it directly on Facebook itself. When you do so, the video gets played automatically when the followers are scrolling through your feed. This will surely catch their attention and before anything else, they are already watching. The key aspect here is making sure the video isn't too long. You will get the most engagement from a video of 30 seconds to about a minute.
2. Optimizing the Videos and Creating Playlists:
Whenever you are posting a video, make sure that all-important keywords are included in the description and title. Also having tags on the video will enhance the probability of feeds to show up on Facebook in relevant searches. When you do that begin with adding them into your page playlist. This way when a viewer is looking at one video, other ones will play continuously after that. Another way for improving engagement is having a featured video, this will come on the top of the list.
3. Try To Go Live Often:
You can always take your video a step ahead when you go Live. When this happens, your video is going to show up on the top of the Facebook news feed of the followers. This will incase interaction with the page and the viewers will get a notification every time you go live, building engagement sooner. After the live stream is over, the video remains on the top of the page and you can promote it further by sharing on different other social media platforms.
4. Check Facebook Insights For Information That You Might Use:
Understand that for each business the social media strategy will be different. Check the insights every month and keep a note of the content that’s engaging your audience. So here we are not only talking about the topics but also format.
5. Post Content that’s Exclusive:
Have feeds that provide exclusive content just on your Facebook Page. This can be the release of a recent study or data that you post here before you go ahead with the website. Make these exclusive content unavailable anywhere else. This can also include offers like contests, flash sales, or special discounts.
6. Bottom Line:
In the end, you just need to make sure that you have some kind of strategy planned for the Facebook strategy. The good news is the top tips that have mentioned in the article makes sure that you don’t have to go for any further research, and implementation will be enough.